Byrd: We’d like to see every American voter get involved. We’re seeing early adopters now. As candidates go forward we’re seeing inspiring moments.
Levine: We’ve seen 2.5 million people sign petition to get the ballot lines.
Byrd: We have 30 states and we’re going after the next 20 states. We have had 1K people on the street every week gathering signatures. We’ve got anticompetitive ballot rules in the states. When we say “are you looking for an alternative,” people are really interested. 66% of American voters are looking for another choice at this point and are looking for a mixed ticket. Those numbers have gotten higher as we’ve gone through the primary process. SuperPACs are creating negative advertising, which makes people select out or get frustrated. Polling shows people are open to the process and are looking for an alternative in 2012.
Q: Nature of asking questions in survey instrument is top-down. Who wrote the questions on your site?
Levine: Ipsos public affairs – designed to get a spectrum of views. Did a national poll offline (50-50 breakdown achieved) and so we used those questions. Whole idea is for you to match to candidates. We’re looking for issues that match up to candidates.
Byrd: Platform of questions is designed to be something that each declared candidate has to do. What’s been interesting is that as delegates are proposing questions, most popular are not social issues – they’re about jobs, economy, deficit, immigration. Even though we’ve had a bunch of debates, people aren’t satisfied with the answers they’ve been getting.
Q: You’ve misframed what you’re doing to the point I don’t trust you any more. Campaigns cost a lot to run. That’s a useful thing as a filter. How is your system different than existing primaries?
Byrd: System we have is rusty. So New Hampshire and Iowa are the biggest filters. Bottom line is that states like CA and TX in primaries and generally have no weight. This is a national caucus which makes everyone’s vote equal on the day they vote. Also, system is designed now to make candidates pull to the extremes, both for fundraising and getting votes. It’s so severe now that the candidate can’t find his/her way back to the middle. So this system lets candidates say what they want to say from the beginning. And having to choose someone from across the aisle – all of this allows American people to have more choice and for candidates to be more authentic throughout. 80% dissatisfied, 90% want to throw Congress out – so system clearly isn’t working.
Levine: If you look at Ds, they’re an aggregator. They aggregate leaders based on their philosophy. I don’t know how many leaders are in the pipeline, but just a few comes out. So this is a gigantic Internet platform to aggregate. We’ve got 320 candidates, real people, going through the process. I’m saying that there’s a large platform that allows the American people to do their own aggregation. Without brands or labels Americans can match up to people. I would be shocked if one or both of the parties runs an online primary. Why should the leading primaries and the media define who we get. I want to do my own research, unemotional, and see candidates answer basic questions.
Q: I’m the third-most supported candidate on the site. I like that we are forced to answer the questions. Michaelene Risley (sp). Only female candidate in the top candidates. You have to know what the budget issues are. I’m so grateful for what you’re doing. We can start working and stop complaining. (Applause)
Q: What is the genetic makeup of delegates? Are they left, right, rural, urban, female? Who are the most active delegates? What % of 400,000 has been back to the site a second, third, fourth time?
Levine: We get a lot of return engagement – people are always interested in finding candidates. We’re growing faster than Twitter in some ways. That means people are engaged. We don’t have a way of saying D or R. We have a lot of participation, starting at 0 and then Friedman wrote about us, so we got NYT readers but then it quickly spread across the country. Demographics are older, tilting towards female rather than male.
Q: Unity 08 didn’t succeed. How is this different as a platform process?
Byrd: Unity08 is predecessor to this organization. We are here because we fought with FEC – they wanted us to take only small donations and be a party. We won that case in 2010 and that made it possible for Americans Elect to be born. In Unity08 they didn’t get a definition for people to come forward and do a unified draft. Also, they had tech challenges thay couldn’t overcome, and couldn’t get on the ballot. We’re moving ahead on all these fronts. This is real, it’s happening, and candidates are trying to build their support. We think seed for this will be state level in 2013 and 2014, and we also see other orgs using matching function to make their communities sharper and more focused. We don’t support candidates or issues. It hasn’t been difficult to keep the organization out of partisan fights and sliver issues.
Levine: Other learning from Unity08 is that their technology was really about debating. And we know that if you let two people debate online, they start calling each other names. (Invokes Godwin’s Law.) We’re looking for our political leaders to have wisdom. We’re looking for people to ask the questions. We’ve turned it all around. So by doing that we don’t have the vitriol, the online arguing. People have asked nearly 15K questions, unmoderated, and these are powerful and very civil questions. And they’ve answered nearly 19 million.
Q: You’ve tapped into something that’s really frustrating for people. If you’ve seen the inner workings of DC, you see that it’s not about personality, or single person – it’s really institutional problems with how the government is set up. Obama ran into things like filibuster, campaign finance, makes things really hard. So I’d argue it doesn’t matter how inspiring the person is. This system won’t fix the deepest problems like campaign finance.
Byrd: We were asked by McKinnon to reimagine. This allows us to find an extraordinary person, talking about issues people care about. A candidate that wins through this process will hire the best and most qualified people. Like Mike Bloomberg. Then they’re on the stage and they can articulare these things. The presidency is special. Obama tried; this president would have the same chance. People will be inspired, and they’ll run for governor, senate, house, and they’ll run completely authentically. We do big things as Americans.
Levine: At every step of initial innovation, people are skeptical. When I joined ETrade, people said why aren’t big companies doing this? It’s very scary to do something in a startup mode. If you look at things that won’t succeed, you won’t succeed. There’s a seed here that’s really good – mass participation, access – and hopefully with this it produces the kind of ticket we expect to see. Plenty of shepherding will be needed, but we should start. If leadership gets it right the rest of the country will change too.
Byrd: There will be an exciting moment when people say I want to reduce cost and increase participation in elections. Internet makes this possible. For a nominating process, this is a perfect vehicle to make that leap forward. I worked on TV in Africa – while we were trying to move content in that world, almost every African got a cell phone. We leapt over the problem. This whole space is primed and ready for a reimagination.
Q: is there a threshold for success or not, or are you definitely in for the long haul?
Levine: We’re successful because 400,000 are already using it. Going forward, people always stand on your shoulders. So you want to be the first and set a benchmark, a way of thinking. Innovation will multiply quickly in this space. We’ll go through this cycle, others will innovate on top. We’d like to continue on and do governors, senators – it just takes a little money.
Q: How do we move states from paper to online systems?
Levine: For the general election, the Internet is not ready. We need to keep it solemn; don’t want to muck with it just yet; not a big fan of electronic voting systems. But for primary nomination, this is just the perfect tool. Like a caucus – research, social, thoughtful – that’s perfect. Should be in living room, understanding what candidates are.
Q: How does your winnowing process work? How do you avoid capture by edge candidates.
Byrd: We opened to delegates and candidates and kept everything open. Automatic qualification was set by credentials. We’ve had more than 300 people drafted by delegates. Lot of familiar and new names. We will open to three rounds of voting in May. We’ll winnow down as a result of those votes. The six people left in June will have to pick a running mate from across the aisle. Then another three rounds of voting in June. Person has to reach across the aisle so that will avoid edge candidates – has the effect of balancing out and making the ticket more representative.
Then you’ll need to raise between 200 and 300 million. Don’t have to have a billion dollar campaign – you can do a lot through earned media. TV is expensive, but a candidate can get coverage very quickly.
Q: How do make sure that you’re really reaching across the aisle?
Levine: There are rules. The upshot is that it has to be bipartisan and bipartisan in spirit. You have to be in your party for four years.
Byrd: Ron Paul would be automatically be qualified as a candidate.