Archive for September 28th, 2006

Who blogs, who reads?

So we know from Technorati that there are about 75,000 new blogs a day. There are about 1.2 million posts a day, or about 50,000 blog updates an hour.

But are the writers writing about what the readers want to read about?  Maybe not.

This post says that last Friday the overlap between the most popular searches on Technorati and the most popular tags on Technorati was …. none.  The searchers were looking for
  1. Cicarelli
  2. Pinky
  3. Facebook
  4. Chavez
  5. Onewebday

[Yes, it really is great that people were looking for posts about Onewebday, right after wanting to know about Facebook and who that Chavez guy was]. 

But the bloggers were writing about

  1. youtube
  2. Islam
  3. Microsoft
  4. Politica

So it appears to the post-writer that the bloggers are not necessarily writing about what the readers want to read about.  Maybe blogging is still an elite sport.  Maybe the use of tags hasn't become sufficiently widespread.

This will certainly change over time.  Meanwhile, it's good news for onewebday that there's a large group of people out there interested in finding out more.