At CES, for a panel on spectrum policy.
Q: What’s your view on the DTV transition?
Dave Donovan, MSTV: This whole conference is about mobile television! DTV transition would have worked better with more tuners in the marketplace earlier.
Dan Brenner, Qualcomm: We needed the DTV transition to go faster. Congress kept not setting a firm date. But it was a big success in the end. Qualcomm was able to launch MediaFlo right after DTV transition happened. So next time – let’s not take 18 years to clear spectrum.
Joan Marsh, AT&T: Consumers are benefiting from DTV transition. We couldn’t be migrating to 4G without that 700 MHz spectrum. So we’re happy that FCC is trying to figure out where the next new wireless broadband spectrum comes from. Still problems with wireless mics in 700 MHz, by the way. International harmonization is important for spectrum policy, and we failed to harmonize adequately.
Michael Calabrese, NewAmerica: DTC transition could have been more ambitious, faster – much larger increment of money set aside to subsidize consumers giving them their choice of a cable set-top box or a satellite dish. We could have asked cable and satellite carriers to give channels to people for free. We didn’t do that, didn’t do an ambitious transition, and so now we think we need another one.
Craig Moffett, Bernstein: Interesting to remember that what kept DTV transition from working was the operation of the coupon program. I remember Negroponte’s “Being Digital.” We messed up in 1930s by putting TV over the air and voice over wires. No physicist would have said that was the right answer. Next 50 years were about reversing that mistake. In retrospect, the opportunity we missed with the DTV transition was not asking “Does it really make sense to have all of this spectrum allocated to broadcast when we could just pay to have everyone moved to pay services?” As Blair Levin says, do we want to be known as country with best techs for watching TV, or best techs for using broadband.
Janice Obuchowski: DTV transition was a long way coming, but was an enormously successful end-game. These receivers are in every home and in big numbers. We did a massive transition and didn’t disenfranchise anyone. Give themselves a bow rather than using information to fight the next fight. We are ahead of Europe and the rest of the world in making this transition. Maybe auction structure wasn’t done right, though, and we have to make sure in the future that things are fair.
Q: Next block of spectrum to be re-assigned?
Dave Donovan, MSTV: Everyone talks about “beachfront” spectrum. Broadcasters right now occupy only 5% of that beachfront exclusively. We’re a small portion of it. We want a spectrum inventory but one that goes above 3.7G. That’s where new things will come from. We think there’s 749 MHz available for broadband now, and a lot of that has not been deployed. We really need a spectrum *usage* inventory. In the past, we’ve found that a lot is not used. How efficient are the current wireless carriers’ systems? What’s the nexus between more spectrum and deployment of wireless broadband systems?
Joan Marsh, AT&T: We’re already at full capacity. This is a crisis. We need spectrum between 200 MHz and 3GHz – that’s where devices already exist. Look at government and broadcast as spectrum holders. We need to engage in this with facts and rational dialogue.
Michael Calabrese, NewAmerica: Very good to have an inventory of usage. Often less than 20% in metro areas is actually in use, although it’s all spoken for. But it will be difficult to clear and reallocate. CTIA is asking for 800 MHz, based on ITU study. We need to look at white space as well as clearing bands. We know that military may be using just 1% – perhaps there could be more spectrum sharing. Using capacity that’s lying fallow would make sense.
Janice Obuchowski: This is an area that requires calm and rational dialogue. We need to be not dealing with crisis all the time. I am crisis-ed out this year. (Rob Pegoraro points out we are only 10 days in.) Let’s stop talking about 800 MHz based on a three-year old ITU study generated by European wireless carriers. Sets a bad path. Ensign said yesterday: “If spectrum is the oxygen of the wireless world, then the wireless world is suffocating.” People need to cool it. Second, there’s a great deal that can be done with sharing. But we need to be realistic. Military would be interested, but sharing without enforcement is just slow reassignment. White spaces just getting off the ground – we need more knowledge about sharing. No one wants to give up spectrum.
Dan Brenner: Qualcomm supports calm and rational dialogue. But there’s a pressing need for more spectrum for mobile systems. Everyone is texting, everyone is sending big files back and forth. Spectrum needs to be licensed, because systems require protection from interference in big areas. We love femtocells and local gains in capacity, but there are big problems that need to be solved. When we went analog to digital, we got 20X increase in capacity; 2G to 3G is 10X capacity. But we need more spectrum.
Q: If you have spectrum that’s not used, how do we take it away from them? How should government accommodate people who have an existing stake.
Craig Moffett: It’s not clear that broadcasters “own” spectrum. They use it – different from auction receipts.
Dave Donovan: Our position on “highest and best use” is that from a public policy perspective you shouldn’t look at this in Wall Street terms. There’s a public interest and public good benefit to all Americans from having a universal service. So Michael says push everyone on a wire and pay for consumers to retain access to local news. Real world political problems with that, and free OTA TV allows you to reach 100% of the public with a universal service that is the core of local journalism and emergency alerts in this country. You can’t do that with a pay system. Unique universal reach of broadcasting is what differentiates it. Broadcasting is the last bastion of localism – and you’ll lose that. Fundamental public policy decision. Second, the demand quotient does boil down to ITU study. We’re several hundred MHz short today, according to that study. But methodology is bad. Finally, demand comes from providing video! And that’s what broadcasters do. We’re provide video in the most efficient manner – point to multipoint. Video doesn’t go over the wire – it goes over the air. Negroponte is wrong. Point-to-point is spectrally inefficient.
Dan Brenner: This debate does not boil down to ITU study. It’s about the fact that wireless mobile broadband is reaching into every facet of American life. Networks are actually overtaxed. Qualcomm deployed the first one. Competition is great.
Craig Moffett: Going too far in the direction of point-to-multipoint might be inefficient, but could be a major part of the story. If we say who wins that is based on 1930s spectrum allocations, that’s a problem – why not auction.
Dave Donovan: Most broadcasters paid for spectrum. We’re part of the broadband architecture. Why take spectrum away from broadcasters? They’re already doing it! If we re-auction, we’ll end up with a point-to-multipoint system. If mobile video is important, get those services out sooner rather than later.
Q: What about a metric of number of users per MHZ of spectrum? Watch those ham bands!
Janice Obuchowski: That’s a valuable metric for some services, but what about aviation? Aviation benefits all society, and that metric won’t work. Same for many military services.
Q: Is broadcast of a certain signal at a certain time an important service?
Janice: Applications have been earmarked by FCC as important for US in the national broadband plan – education, health, etc. That process shouldn’t be driven by a fore-ordained idea of who would benefit or not. I belive that government is underestimating market structures in this country. We have lacked a forward vision, but an overly-prescriptive approach will be a real problem.
Craig Moffett: Point-to-point has been successful because of the way it is priced. We have to be really careful about pre-ordaining solutions. With a slightly different pricing plan, we’d have different revealed preferences of consumers.
Dean Brenner: This isn’t an either-or proposition. We can have both MediaFlo and broadcast. But mobile broadband is really crucial to this country.
Michael Calabrese: Local news is important – but how do we achieve that? We’re down to near 10% of households relying on OTA television. If everyone’s using other modalities, we should be open to understanding that. May be a better use of revenue to move it to cable.
David Donovan: The idea that you can just move TV over to cable and pay consumers forever is a political nightmare. And you’re assuming that local news will continue over cable. That’s not true. Benefits we enjoy will not survive. Number of OTA homes is increasing. More than 50% of every cable system receives broadcast signals at its headend. Too expensive to bring fiber there. And 35% of homes have a digital television.
Rob P: This is political! Be careful what you ask for.