Let’s say you’re watching TV (about 35 hours a week) and simultaneously clicking around online. Nielsen says (ArsTechnica here) that’s happening more often these days for almost 60% of us.
Here’s the question: Why doesn’t your set-top box allow you to see anything you want? Why does the laptop screen allow you to see video from whatever source manages to get itself online, but the set-top box hooked up to the TV screen doesn’t? Why don’t TVs have modems that allow standard connections with any content?
The FCC has taken up this question:
The convergence of the television and content delivered by IP makes this a critical time to promote innovation in set-top devices that could support the Commission’s effort to drive broadband adoption and utilization. Accordingly, the Commission wishes to consider taking an active role in formulating a solution that will spur the development of a retail market for nationally portable video devices that will work across all delivery platforms, including MVPD platforms and broadband-based video platforms.
We don’t have a competitive retail market for set-top boxes. Motorola and Cisco together have a 95% market share. Although the FCC mandated back in 1998 that subscription video providers separate the system that customers use to access programming (the “conditional element”) from the system or device customers use to navigate the programming (something like a swap-out SIM card for set-top boxes), this hasn’t worked.
In the National Broadband Plan, the Commission makes some strong recommendations for set-top boxes.
1. All video distributors (cable, telco, satellite) should install a gateway device or functionality in all subscriber homes that will create a bridge between their paid content and open standards. The idea is to ensure that consumers have a seamless way of moving between the two – so you could watch your favorite cable channel, go to your favorite online site, and then move over to a free over-the-air digital signal without leaving your position on the couch.
2. These gateways should allow a huge variety of consumer electronics devices (set-top boxes, TVs, other in-home devices) to access all paid-subscription content to which the consumer is a subscriber and display it – by the end of 2012.
3. In the meantime, while these standards are being developed, the FCC should create better rules for the current SIM-card-like regime, which really hasn’t worked at all. These rules should include transparent pricing, standardized installation policies, and swifter certification processes.
This is a big deal. It will allow consumer electronics companies to create new devices that will play well with subscription services. It will allow online video to be accessible on equal terms by those devices (right now only 1% of households have Apple TV or Roku).
I’m sure this set of recommendations raises difficult implementation issues. But the point is that current set-top boxes promote lock-in and make it easy for providers to inextricably tie together their high-speed Internet access services and pay-subscription services for consumers who want to use one screen. They also allow for enormous control over subscription video streams – so that no one else can layer new businesses on top of them. Breaking this regime open will force a great deal of change.
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Jim from Mongomery County, Maryland, sent this to me a few days after the post went up:
“I wanted to post this to your blog on the set-top boxes topic but the blog doesn’t accept pictures. This is a photograph I took at Comcast headquarters in Montgomery County, Maryland on a Saturday morning in December 2009. Comcast had switched to mandatory set-top boxes a month earlier, and this is the line of people exchanging defective ones. Some people said this was their second exchange. I was returning my defective box and canceling cable service. I was told that the lines had looked like this all month. Comcast has only one exchange point in a county of 950,000 people with an area of 507 square miles. The headquarters was about fifteen miles from my house. I might have kept cable service if could have purchased a set-top box on the open market. There is a Best Buy less than a mile from my house, or I would have bought it from Amazon which offers free return service on defective products. The point is, cable customers would have more and better choices if they weren’t locked in to the cable company’s set-top boxes.”
