When Good Logos Go Bad
When a clown shows up in a movie accompanied by slow, gently tinkling circus music, you know someone is about to get killed. There's something about cheerful face paint that just lends itself to the horror genre.
Online companies with cheerful logos might want to think about this.
What if the bite out of the apple is transformed into a cruel jaw? What if the leaf-stem becomes an all-seeing eye?
What if the wackiness of the Yahoo! logo someday looks more sinister — truly unbalanced, yearning for world domination?
And what if it turns out that we're all actually working for Google without knowing it? What will those colors look like then?
[Cue tinkling circus music]
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